Specialist capability / PulseIQ

Market Research & Commercial Intelligence

Research-led commercial intelligence to inform decisions with documented sources, explicit assumptions and defined limitations.

Professional healthcare and business imageryCELAXIS / CONNECTED EXPERTISE
Introducing PulseIQ

Focused expertise. Connected delivery.

Research-led commercial intelligence to inform decisions with documented sources, explicit assumptions and defined limitations.

Standalone research engagements or intelligence support to Celaxis projects.

Service focus

  • Opportunity intelligence
  • Desk-based feasibility
  • Field and state feasibility
  • RCPA and retail trade intelligence
  • Competitor tracking
Ways to engage

Defined services. Tailored commercials.

Select a service to discuss its baseline scope, geography, deliverables and implementation requirements. Pricing is supplied in an appropriate project proposal.

PI01Project-based proposal

Opportunity Intelligence Snapshot

Desk-based opportunity scan with defined assumptions.

Request scope
PI02Project-based proposal

Desk-Based Market Feasibility Study

Secondary-source feasibility focused on a defined market question.

Request scope
PI03Project-based proposal

Focused Field Feasibility

Defined primary-field feasibility with agreed sample and geography.

Request scope
PI04Project-based proposal

State-Level Commercial Feasibility

Structured state-level commercial assessment.

Request scope
PI05Project-based proposal

Multi-State Feasibility

Geography- and sample-dependent multi-state research.

Request scope
PI06Project-based proposal

RCPA & Retail Trade Intelligence Sprint

Retailer-reported trade and competitor intelligence sprint.

Request scope
PI07Project-based proposal

Ongoing Market & Competitor Intelligence

Recurring intelligence with a defined deliverable cadence.

Request scope
Delivery and governance

Clear responsibilities. Transparent scope.

Standalone research engagements or intelligence support to Celaxis projects.

Important scope boundaries

Retailer-reported RCPA is not audited physician prescribing or verified market share.

Timelines, data sources, deliverables, approvals and any necessary professional or statutory requirements are recorded in each agreed engagement.

Talk to PulseIQ
Frequently asked questions

Plan with clarity.

Can we engage this capability independently?
Yes. Individual assignments and integrated programmes are scoped according to the business need.
How do you determine commercials?
The proposal reflects scope, geography, headcount where relevant, required inputs, timelines, dependencies and applicable taxes.
Can it work alongside other Celaxis solutions?
Yes, where coordinated delivery makes sense and responsibilities are clearly assigned.
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