Commercialization Solution

Contract Sales Solutions

Accountable field execution, designed around your brand and territory priorities.

Pharmaceutical field representative discussing product information with a doctor

CELAXIS / CONNECTED EXPERTISE

The challenge

Strategy must translate into accountable execution.

Commercial plans can lose momentum when recruitment, deployment, supervision, reporting and market coverage operate independently.

Field-force design, setup, sales management support, effectiveness systems and operational monitoring—defined against an agreed statement of work.

Typical outputs

Territory and workforce blueprint with HQ coverage assumptions
Defined deployment structure, reporting lines and responsibilities
Recruitment and mobilisation support against agreed vacancies and timelines
Field operating rhythm, KPIs, exception reporting and performance reviews
Project governance, escalation and handover documentation

How engagements work

Five connected workstreams.

The exact workplan, resource responsibilities and deliverables are defined in the statement of work.

Commercial diagnosis

Confirm brand priorities, channel, geography, field structure and operating expectations.

Territory and manpower design

Map HQs, coverage, roles, deployment waves and agreed workload.

Mobilisation

Coordinate recruitment, joining, training and field readiness under the agreed employment model.

Execution governance

Review field activity, coverage, distribution dependencies and MIS in an agreed cadence.

Improvement

Document exceptions, corrective actions, owners and performance discussions.

Service options

Modular support, integrated where relevant.

Choose a defined assignment or scope a coordinated programme based on geography, business maturity and project responsibilities.

Sales Force Management Support

Structured oversight and management-support systems for client-employed field teams.

Territory & Sales Force Design

Territory planning and field structure aligned to commercial priorities.

Sales Force Effectiveness (SFE) & MIS

Structured performance data, management information and operating insight.

Field Force Setup & Mobilization

Support for launch-wave readiness and field-force mobilization.

Promotional Materials Development & Production Coordination

Coordinated development and production of field promotional materials.

Field Operations Effectiveness & Audit

Independent-style structured review of field operations within an agreed audit scope.

Engagement model

Designed around your requirement.

Delivery may be dedicated, customer-managed, managed or specialist, with task-force, vacancy-coverage and rural programmes where relevant. Employer responsibilities, supervision and client approvals are contractually defined.

How commercial proposals are structured

Requirement and project geography
Role ownership and agreed deliverables
Resource assumptions and project duration
Reporting, governance and escalation
Scope-specific commercials, exclusions and applicable taxes

Request a tailored proposal

Frequently asked questions

Questions before engagement.

Does Celaxis provide a dedicated field team?

Dedicated and other managed or customer-managed arrangements can be scoped depending on the required territory, duration and responsibilities.

Who employs and supervises the team?

Employment, statutory, supervision and reporting responsibilities are confirmed for the chosen engagement model in the statement of work.

How is field performance evaluated?

Coverage, activity, project targets, review cadence and the process for addressing performance gaps are agreed before mobilisation.

Start a conversation

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Tell us what you are exploring. Our team can help scope the appropriate solution and next steps.

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